Cookie Policy

Cookies are small text files that are placed on your device (computer, tablet, or phone) when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to give website owners useful information about how their site is being used.

Cookies can be “session” cookies, which are deleted when you close your browser, or “persistent” cookies, which remain on your device until they expire or you delete them.

TrueViQ is operated by Digitally Inherent Pvt Ltd, a product of conduit488.ai. This policy explains which cookies we use, when we ask for your consent, and how you can control them.

The following table lists all cookies used on TrueViQ:

We do not use: Social media tracking cookies (Facebook Pixel, etc.), data-broker cookies, cross-site advertising networks, or any other cookies beyond those listed above.

Via our cookie banner:

• Accept or reject non-essential cookies when you first visit TrueViQ
• Change your choice at any time by clearing the _tvq_consent cookie in your browser, which makes the banner reappear on your next visit

Via your browser:

Most browsers let you view, delete, and block cookies. Disabling essential cookies may prevent you from logging in or using core features of TrueViQ.

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data

For more detailed guidance on managing cookies across different browsers and devices, visit aboutcookies.org.

Opting out of Google services specifically:

• Google Analytics: Install the Google Analytics Opt-out Browser Add-on
• Google Ads personalisation: Manage your preferences at adssettings.google.com

We use Google Analytics 4 (GA4) to understand how parents use TrueViQ. GA4 is operated by Google LLC and uses cookies that are only set when you accept them via our banner.

What GA4 collects (with your consent):

• Pages visited and time on site
• Device type, browser, and operating system
• General geographic region (country / city-level, never precise location)
• How you arrived at our site (search engine, ad campaign, direct visit)
• Conversion events (e.g., parent account sign-up)

What GA4 never collects from us:

• Names, email addresses, or any personal account information
• Child profile data, year group, or learning progress
• Question responses, session details, or any content generated inside the platform
• Precise location or home address

Privacy settings we apply:

• IP anonymisation (IP addresses are truncated before storage)
• Google Signals disabled (no cross-device tracking)
• Google Consent Mode v2 enforced (no cookies set before your consent)
• Data retention set to 14 months (Google's shortest available option)

We run Google Ads campaigns to help parents discover TrueViQ. Google Ads uses cookies to measure whether someone who clicked one of our ads later signed up for a TrueViQ account. This measurement is essential to knowing which ads work and spending our marketing budget responsibly.

How it works (with your consent):

• When you click a Google Ad and land on TrueViQ, a _gcl_au cookie is set to record the ad click.
• If you then create an account, our systems fire a conversion event that tells Google the ad worked. Google receives no personal information about you — only that a conversion happened.
• We may also use Google Ads remarketing to show you TrueViQ ads on Google Search or partner sites if you visited our site but didn't sign up. You can opt out of Google's ad personalisation at adssettings.google.com.

What we never do:

• Share child profile data or any in-platform activity with Google Ads
• Show ads to children or on child-facing pages of the platform
• Target ads based on a child's performance, SEND profile, or any sensitive data
• Sell advertising space on our site to third parties

We may update this cookie policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We will update the “last updated” date at the top of this page when we make changes.

If we make significant changes to how we use cookies, we will notify registered users by email and prompt you to review your consent choices via the cookie banner.